Having a brand alone is not enough anymore – there are tons of great brands out there all competing for success… so how do you stand out from the crowd?
The only way for a brand to become successful is to be in front of as many new or existing customer’s as possible and not only once- but continuously. Sure that’s easier said that done, but what actually makes a brand stand out? Social media, advertising and PR can all help to get more exposure, but we all know it’s more complicated than just putting stuff out there and hoping the right people see it.
Here at Open Space we have complied 5 top tips to get people talking about your brand…
1. Hold an Event
-Product launchHolding an event allows you to:
a) Interact with potential/existing clients on a face-to-face level,
b) Your clients get to experience the best bits your brand has to offer.Where to hold the event? Why not use Open Space Meeting Rooms? Open Space has everything you need to successfully hold an event. We offer high tech professional business spaces dedicated to meetings, training and conferencing. With free Wi-Fi, free onsite parking, professional reception and catering options Open Space is the best choice for any company.
2. Sponsor Something
Sponsoring something such as an event or product is another proven way to reach a target audience and increase brand awareness. When a company sponsors an event for example, this opens the door for the company to achieve face-to-face time with attendees as well as promo opportunities. Choosing what to sponsor shouldn’t be a rushed decision – make sure it is relevant and most of all it is something you believe in.
Different types of competitions can be a highly effective way to engage with hundreds of people in your target market.
Points to consider:
a) Think about something that will engage your customers. How about a photo competition or a riddle? b) Prizes don’t have to be expensive or big if he competition is simple so can the prize!
c) Remember to always make sure the competitions are relevant to the business!
d) Giving of the prizes whatever they are can be used as an additional brand awareness
4.. Promotional Merchandise
Everyone loves a freebie! Branded gifts such pens or notepads are easy to distribute and keep your brand literally at your customers’ fingertips. Consider your aim and target audience when opting for promo material – do you want your clients to be promoting for you? Then maybe think about branded sports bottles or tote bags. Or, do you want something to remind your clients about your business? Then everyday stationary maybe for you. Over doing it on promo material can get expensive, so make sure you consider the above to ensure you get the best return on investment.
5. Take to Social Media
Social Media is a fantastic resource for all size businesses looking to promote their brands online. Platforms are all free-of-charge and most sites also have paid advertising options for those that want it.
Not every business needs to be on all types of social media, companies should choose the platform which works best for them. Finding the time to feed your profiles and blog can be a challenge but if you’re going to do it you need to be active, which means posting and interacting several times a day. But what to say? Expertise in a particular area can make for a large following. Stay relevant and on-topic and you will garner a valuable and engaged audience. Take a look at the Open Space Twitter, Facebook and LinkedIn pages for an idea of how a companies social media platform could look.